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S by Serena - Careers

S by Serena is a contemporary fashion brand designed by Serena Williams. We are looking for a creative digital storyteller to join our team as a Social Media Manager. The role is based out of NYC and reports directly to the Head of Ecommerce and Strategy.

The ideal candidate has 4+ years of experience working in social media or marketing for a lifestyle brand, is visually driven with an eye for compelling content, and thrives in a fast paced environment. The candidate must be an engaging communicator with the confidence to interact at all business levels across the organization.

The candidate will have significant experience in marrying a strong vision with emerging trends, compelling content, cultural conversations, brand pillars and analytics to drive successful social campaigns. They will build audiences across social media channels and have a proven track record of creating and executing integrated social strategies to maximize reach, resonance and engagement. The right candidate will also have a deep understanding of the evolving social media landscape overall down to the nuance of changing algorithms.  

 

Key Responsibilities: 

  • Develop, build, and execute strategy for the brand across S by Serena owned social media platforms including Instagram, Facebook, Twitter, Pinterest, TikTok, Snapchat, and YouTube
  • Evolve and elevate organic brand content in collaboration with cross functional partners from conception to execution including storyboarding, copywriting asset selection and implementation
  • Collaborate with the team to draft innovative social campaigns based on community engagement and marketing goals
  • Develop reporting providing metrics to analyze performance, optimize reach, and ensure productivity of social content, benchmarking against historical performance and industry best in class
  • Establish effective processes for management of the day-to-day workflow of social media content production across departments including ownership of the social media content calendar
  • Partner with Digital Operations Manager on integration and maintenance of 3rd party tools, platforms and APIs (e.g. tagging, content management, UGC integrations, etc)
  • Oversee community management: build, connect and engage our audience across multiple channels in as real time as possible
    • Help keep communication flowing in our DMs and comments and work to mitigate or escalate issues in an authentic brand voice in a timely manner
    • Interact and engage outside of the brand community as appropriate
    • Partner with customer service to answer questions, respond to concerns and otherwise interact with our community
    • Create editorial content for brand initiatives as required
    • Plan and aid in execution of weekly Lives (#SerenaSaturdays)

Qualifications:

  • An understanding and passion for audience development and growth with the proven ability to build, connect and engage, an audience across channels
  • Creativity with enthusiasm to conceptualize and implement programs that are disruptive while maintaining brand elevation
  • Strong interpersonal skills; experience working across different teams to inform and produce content
  • Excellent writing skills with superb attention to detail
  • “Always-on” mentality with a sense of urgency
  • Experience with key content management and reporting tools
  • Ability to interpret analytics, communicate results and formulate strategy
  • Comfort with ambiguity; sees the opportunity to establish and build

Other:

  • Must be able to work flexible hours to cover evening and weekend duties outside of “normal office hours”

Preferred:

  • Experience with Photoshop/Illustrator and video editing tools
  • Emerging brand and / or startup experience