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About Us

As women, we’re expected to do everything.
As an athlete, an entrepreneur, a daughter, a sister, a wife, and now (wow!) a mother, I know it’s not always about perfection, but being prepared for whatever life throws in your direction. 
We’re all on a journey of highs and lows. A journey that can be a crazy, unpredictable wild ride, but one that I wouldn’t trade for anything.
Today, I celebrate a new chapter in my journey. Introducing Serena, my first independent clothing line for all the ladies out there being awesome. My designs are inspired by strong, sexy, sophisticated, sassy, sure, smart, stylish, silly, and spontaneous women who are living their best lives, or making it up as they go—kinda like me. I hope you find pieces in this collection that express who you are. 
Every woman's success should be an inspiration to another. We’re strongest when we cheer each other on. I dedicate this collection to everyone who’s ready to rep their S. 
Together, we got this.