About S Brands
S BY SERENA
S by Serena celebrates the smart, sexy, sophisticated, strong, and stylish qualities in every person.
Dynamic designs and wearability empower customers to feel their most confident and reflect their authentic selves. So they're always ready to #BeSeenBeHeard.
SERENA WILLIAMS JEWELRY
Serena’s fine jewelry line reflects the strength and sparkle in each of us, in every stage of our lives.
Each piece is responsibly made, and every design comes from the heart.
SERENA VENTURES
Serena’s mission to champion diverse, creative founders and powerful ideas is the driving force behind Serena Ventures.
SV invests in change for the better - one new idea at a time.




Serena's World
Serena dreams big and lives her life even bigger. She’s not even close to done.