My designs are inspired by all women. I want women to know that it’s okay to love and embrace who you are… to be unapologetically bold and beautiful in anything you’re wearing. Through HSN, my Signature Statement collection is about empowering fans everywhere to connect with this message.

Photo credit: @maciekkobielski

Serena Williams fund

The Serena Williams Fund has two main goals: Creating equity through education and assisting victims of senseless violence. Those are my passions and where I see making the biggest impact. Venus and I also created The Williams Sisters Fund in 2016 so we could work on some projects as a team.

The Serena Williams Fund &
Williams Sisters Fund

I created The Serena Williams Fund to foster and support positive change around two the most significant issues of our time— equity through education and senseless acts of violence. I am so passionate about making the biggest impact I possibly can, now and in the future. In 2016, Venus and I also established The Williams Sisters Fund to collaborate on philanthropic projects as a team.

Building Schools Across the World

Education is the great equalizer. It is a fundamental human right… an open door to a world of possibilities. I am committed to providing children with the resources they need to realize their potential through a quality education. I have built schools in Kenya and Jamaica and filled classrooms with supplies in my hometown of Compton to empower students to succeed.

Yetunde Price Resource Center

I know first-hand the devastating effects violence has on loved ones… the pain and grief often feels unbearable. This is why I launched the Yetunde Price Resource Center (YPRC), to provide comprehensive resource, referral and case management services to individuals and families affected by community violence. I want to help others gain access to the tools they need to cope, heal and move forward in life.